Founder at Statiq | Meta ads for 250+ brands. Sharing patterns nobody inside a single brand can see.
Oct 16, 2026
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5 min read
Their full funnel is in this swipe file.
Sep 30, 2026
2 min read
What I found is the reason AI cheating dramas are the winning ad format for Q4
Sep 25, 2026
6 min read
Every loop you open is a debt. Here's how two ads kept viewers for 10 and 23 minutes by paying it slowly.
Sep 18, 2026
3 min read
You know what she buys. Do you know what she believes?
Sep 11, 2026
The creative is doing the targeting. Meta's just watching.
Sep 3, 2026
4 min read
One earns the click. One finds the buyer. One makes $1/day pretty hard to argue with.
Aug 27, 2026
Unless you get why she sends "this is so us" and he sends "I get this."
Aug 24, 2026
How to beat brainrot: a widower, a biker, and a fake doctor diagnosing cortisol.
Aug 19, 2026
The two formats behind it, and how to run both (even at the bottom of your funnel.)
Aug 18, 2026
7 min read
Save this
Aug 11, 2026
Many know what it is. Few understand where the CTA should lead.
Aug 6, 2026
Here's The Whole Truth.