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Simon Robert
Simon Robert

Founder at Statiq | Meta ads for 250+ brands. Sharing patterns nobody inside a single brand can see.

I mapped the full funnel of 3 brands that are printing

Oct 16, 2026

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5 min read

I mapped the full funnel of 3 brands that are printing

Their full funnel is in this swipe file.

Simon Robert
Simon Robert
I pulled 30 years of cheating data

Sep 30, 2026

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2 min read

I pulled 30 years of cheating data

What I found is the reason AI cheating dramas are the winning ad format for Q4

Simon Robert
Simon Robert
Closing a loop is the fastest way to lose a viewer

Sep 25, 2026

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6 min read

Closing a loop is the fastest way to lose a viewer

Every loop you open is a debt. Here's how two ads kept viewers for 10 and 23 minutes by paying it slowly.

Simon Robert
Simon Robert
I walked my customer off the social media cliff

Sep 18, 2026

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3 min read

I walked my customer off the social media cliff

You know what she buys. Do you know what she believes?

Simon Robert
Simon Robert
I deleted IM8 from my swipe file

Sep 11, 2026

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3 min read

I deleted IM8 from my swipe file

The creative is doing the targeting. Meta's just watching.

Simon Robert
Simon Robert
Three static ads walk into a funnel...

Sep 3, 2026

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4 min read

Three static ads walk into a funnel...

One earns the click. One finds the buyer. One makes $1/day pretty hard to argue with.

Simon Robert
Simon Robert
Your ad will never make it to the group chat

Aug 27, 2026

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4 min read

Your ad will never make it to the group chat

Unless you get why she sends "this is so us" and he sends "I get this."

Simon Robert
Simon Robert
The shorter their attention span, the longer your ad should be.

Aug 24, 2026

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4 min read

The shorter their attention span, the longer your ad should be.

How to beat brainrot: a widower, a biker, and a fake doctor diagnosing cortisol.

Simon Robert
Simon Robert
Gossip, intimacy & cringe are printing money on Meta

Aug 19, 2026

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3 min read

Gossip, intimacy & cringe are printing money on Meta

The two formats behind it, and how to run both (even at the bottom of your funnel.)

Simon Robert
Simon Robert
The Q4 Meta Ads Playbook: what 84 accounts did in Q3, and what to do next

Aug 18, 2026

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7 min read

The Q4 Meta Ads Playbook: what 84 accounts did in Q3, and what to do next

Save this

Simon Robert
Simon Robert
WT*** is a native ad and the #1 mistake brands make with it

Aug 11, 2026

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3 min read

WT*** is a native ad and the #1 mistake brands make with it

Many know what it is. Few understand where the CTA should lead.

Simon Robert
Simon Robert
Anything "Doctor" Is Crushing On Meta Right Now.

Aug 6, 2026

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4 min read

Anything "Doctor" Is Crushing On Meta Right Now.

Here's The Whole Truth.

Simon Robert
Simon Robert

Ads with Simon | Meta Ads & Creative Strategy

What you can't see from inside one Meta ad account

© 2026 Ads with Simon | Meta Ads & Creative Strategy.
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